S&S Cycle Announces Howard Kelly Returns

VIOLA, WI – October 9, 2024 – (Motor Sports NewsWire) – S&S Cycle the leader in the aftermarket v-twin space is excited to announce Howard Kelly has returned to the company as the Senior Director of Marketing. Kelly steps back into the marketing department at S&S Cycle from MiT ek, a Berkshire Hathaway Company, where he spent the last six and a half years serving the commercial construction industry in the USA, EU and APAC markets. Kelly was last with S&S from 2004 – 2009 working on marketing and communications efforts leading up to the S&S 50th Anniversary and a series of engine service manuals.

Post S&S Kelly gained valuable experience in the industrial air conditioning world, heading up an advertising agency that supported a major vehicle OEM, and leading an apparel line in a niche market that went from a napkin sketch to a brand distributed across the US.

“We are excited to have Howard back home at S&S Cycle, ” said Mark Platt, S&S Board Chair. “Howard brings uniquely valuable experience, passion, and excitement to the S&S Team and he is set to play a key role in delivering on our promise of Made-in-America Proven Performance for our customers, keeping them at the center of everything we do.”

Now back at S&S Cycle, Kelly will drive marketing efforts across the globe bringing awareness to the Proven Performance line of parts and engines the company is known for. “I left S&S saying I wanted a break from the powersports industry, during a season when worldwide economic pressure was impacting our industry’s spirit and comradery”, said Kelly. “With the next few projects we have lined up, I hope to see that come back. I must thank S&S Board Members Brett Smith and Mark Platt for showing me what I was missing and encouraging me to get back to my real passion.”

Kelly’s return to S&S Cycle, along with other recent organizational changes, further bolsters the company plans to continue its legacy of creating industry leading marketing programs for insiders and customers. New products and core products that have driven the success seen over the last six decades will get plenty of attention and there may just be a few events that remind the industry just how much reach S&S brings.

With Kelly back, the S&S Cycle marketing team will be focused on delivering the ultimate customer experience in the Powersports Industry through Proven Performance.

About S&S Cycle:

For over 65 years, S&S Cycle has been the leading manufacturer of…