Polaris Partners with Call of Duty®, Introduces RZR Pro R 4 in Season 01 of Call of Duty Warzone®

Gamers can now experience rugged capabilities of vehicle in virtual world

MINNEAPOLIS, MN – November 19, 2024 – (Motor Sports NewsWire) – Polaris Inc. (NYSE: PII), the global leader in powersports, announced today that through an integration with Season 01 of Call of Duty Warzone® players can now operate the Polaris RZR Pro R 4 in the game.

As the Official Off-Road Vehicle Partner of Call of Duty®, Polaris is merging its passion for outdoor adventure with the thrilling world of gaming. Polaris has collaborated with Call of Duty® since the Polaris RZR Pro R made its official debut earlier this year in Season 04 of Call of Duty®: Modern Warfare III and Call of Duty Warzone®.

To better connect powersports enthusiasts with likeminded consumers in the virtual world, Polaris has executed game partnerships and created opportunities that allow the brand to attract new fans and provide them with an immersive experience.

“Polaris aims to help elevate powersports into mainstream culture by teaming up with Call of Duty® to give players a chance to experience one of our most innovative vehicles within the immersive world of Call of Duty®: Warzone,” said Holly Spaeth, Vice President of Corporate Branding and Partnerships for Polaris. “Through this partnership, we are shining light on the Polaris brand by bringing the riding experience to new audiences and highlighting the performance of the RZR Pro R 4 by using real-world vehicle characteristics in the game.”

The global game industry is growing and Polaris saw an opportunity to tap into a growing audience to its vehicles through this partnership. Call of Duty® players will now be able to experience the twists and turns of a RZR Pro R 4 in-game, inspiring users to try it for themselves in the real world at their nearest Polaris Adventures location, where all riding levels are accommodated in a fun, safe manner.

“Call of Duty is excited to continue our partnership with Polaris and officially launch the latest extension of our partnership in Season 01 of Call of Duty Warzone® Season 01,” said Will Gahagan, Senior Director of Partnerships, Call of Duty. “Our development team worked closely with the Polaris engineers to help the RZR Pro R 4 come to life in-game to deliver an awesome new experience across the Call of DutyWarzone® battleground.”

The initial visual design concepts for the in-game RZR Pro R were crafted by Polaris’ Industrial Design team, who worked closely with the…