Holley Performance Brands to Showcase Safety and Racing Innovations at PRI 2024

New products from iconic brands like Stilo and HANS underscore company’s motorsports safety leadership

BOWLING GREEN, KY – December 6, 2024 – (Motor Sports NewsWire) – Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, today announced its return to the Performance Racing Industry (PRI) 2024 tradeshow, where it will showcase cutting-edge products from its iconic safety and racing brands, including Stilo, Simpson, HANS, RaceQuip, Holley EFI and MSD.

“From pavement to dirt, we’re engaging a passionate base of enthusiasts with world-class solutions that bring performance, safety, fun and excitement to motorsports racing,” said Matthew Stevenson, President and Chief Executive Officer, Holley Performance Brands. “We are proud to have the strongest Safety & Racing portfolio in the industry, and PRI is the ideal stage to show how our innovative products are moving our industry forward and empowering racers to confidently and safely take the wheel.”

Featured Safety Innovations at PRI 2024

Holley Performance Brands will showcase products from across its Safety & Racing consumer vertical grouping, including the debut of two new standout solutions designed to set new benchmarks in motorsports safety.

The Stilo ST6 helmet incorporates new breakthrough innovations from one of the most respected brands in the industry. The helmet is designed to meet the real-world demands of motorsports at the highest level with:

• New composite technology – Manufactured utilizing a new composite layup, the ST6 composite is one of the lightest composite helmets on the market.
• Puro technology – By utilizing different blends of carbon fiber and layup techniques, Stilo sets the benchmark in the industry with our “zero” helmet line as the lightest helmet on the market.
• Enhanced interior padding and improved ventilation – Featuring new fabrics and channels, the ST6 is the new standard in comfort.
• Advanced communications technology – Stilo offers a wide range of communication kits and adapters, allowing crystal clear communication in any environment.
• Meets or exceeds all safety standards across the globe.

The HANS IV device is the latest iteration of the brand’s revered head and neck restraints. Building on the legacy of the HANS III, the HANS IV is specially designed to reach a wider range of racing enthusiasts, including customers looking to make their first purchase from the renowned HANS brand. The HANS IV features: