In Advance of the 2025 Season, Monster Energy Supercross Boldly Proclaims “Saturday Is Race Day”

ELLENTON, FL – December 16, 2024 – (Motor Sports NewsWire) – Monster Energy AMA Supercross, part of the SMX World Championship™ Series recently unveiled a rebrand campaign that transforms Saturdays into the ultimate celebration of racing. With the launch of its “Saturday Is Race Day” campaign, Supercross is staking its claim as the ultimate form of motorsport competition while also embracing the global fandom that surrounds this storied American-born sport.

Launching this week, the campaign is a bold declaration that every Saturday—henceforth known as Race Day—belongs to Supercross fans. Featuring an electrifying new visual identity, a custom “Race Day” song, and an omnichannel ticketing initiative, the campaign is designed to immerse fans in the raw energy, excitement, and culture of Supercross events like never before. Across mobile, social, digital, and video—not to mention its own theme song—the campaign brings to life the experience beyond the race: a full-day, fan-first extravaganza packed with fun for the whole family.

“This campaign amplifies everything we love about Race Day and invites even more fans to join us in the experience,” said Dave Prater, Vice President – Supercross, Feld Motor Sports. “Supercross brings together the world’s best athletes at the pinnacle of off-road motorcycle racing, showcasing unmatched levels of skill, bravery, strength, and endurance. Seeing the sport up close and meeting these remarkable athletes at FanFest, while being part of the crowd takes the excitement to a whole new level. This campaign is an invitation to experience Supercross live and in person in an entirely new way.”

The new campaign is built around the momentum of Supercross’s record-breaking 2024 season, which marked the second year of the SMX World Championship. This groundbreaking series unified both disciplines of Supercross and Pro Motocross, culminating in the SMX World Championship Playoffs—a three-week postseason format—in Las Vegas, Nev., on Sept. 21. The event saw generational talents Jett Lawrence and Haiden Deegan both secure their second consecutive world championship titles in the 450 and 250 classes, respectively. With 2025 shaping up to be even bigger, the rebrand combines dynamic visuals with cutting-edge storytelling capturing the heart-pounding action and electric atmosphere of Supercross events.

“Supercross is all about community, energy, and the unforgettable feeling of being…