Norman was one of the first key executive hires after Liberty Media officially acquired F1 in January 2017.
Her appointment in the top marketing role was announced in June that year and started in August, reporting Sean Bratches, then managing director of commercial operations.
Prior to joining F1 Norman had worked at Honda Motor Europe, where she was communications manager, and Virgin Media, where she was head of advertising and was responsible for sponsorship.
F1’s commercial and marketing department has undergone several changes since Liberty took over, with Bratches stepping down at the start of 2020, and head of digital and licensing Frank Arthofer leaving in January 2021. No replacement for Norman has been named thus far.
F1 CEO Stefano Domenicali paid tribute to Norman’s contribution to the progress that the organisation has made in recent years.
“During the past five seasons, under Ellie’s leadership of the marketing team, we have rebranded F1 and modernised its…
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