Ahead of the team’s season launch on Tuesday, the Grove-based outfit said that the new deal with Duracell – famous for its copper-top batteries – would include a variety of high-profile marketing initiatives.
As well as being the focus of a new television commercial, Williams and Duracell were planning a number of activations at races this year – starting from the Miami Grand Prix in May.
Williams said that Duracell branding will feature prominently on the new car, its team kit and the overalls of Alex Albon and Nicholas Latifi.
It is unclear, however, if a new additional livery colour that Williams has teased for 2022 includes the famous Duracell copper.
Last week, Albon said that he liked the new colours that the team had chosen for the season ahead.
“I like it. I would say it’s more Williams,” said the Thai driver.
“It is more simple in terms of the colour scheme. There’s a little bit of **** in it. I like the **** in it.”
Announcing the Duracell deal on…
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