Alfa Romeo announced last month that it will conclude its sponsorship deal with the Sauber team at the end of the 2023 season ahead of the Swiss outfit’s expected alliance with Audi.
The Alfa announcement was made on the same day that Audi confirmed its intention to enter F1 in 2026, and it was seen by some observers as a clumsy attempt to draw attention away from it.
Alfa can only stay in F1 beyond 2023 if it can agree a deal with a team using Ferrari engines, which at the moment leaves Haas as its sole option. The only other possibility would be to hook up with a new entrant who agrees a PU partnership with Maranello, such as Andretti.
Alternatively, the company could look at other categories, such as Formula E or WEC.
Like other manufacturers Alfa is moving towards electric vehicles, which could inform any decision on its motor sport future.
“I’m totally open to everything,” Imperato told Autosport. “By the way, it’s a period that gives me the opportunity to study everything with no pressure. That’s what I have.
“And I would say, even if we have to take a decision before the end of this year, we have some weeks, months, to see how is the business, and as well to choose in a kind of serene atmosphere.
“So I’m not in a hurry. Everything is on the table, I would say. I would love to find the best compromise between motorsport DNA, and the EV transition that you see.
“What I’m trying to build is this consistency between my history and the necessary existential move that I have to do. And it’s not obvious I would say, between the DNA history, and the switch.”
Jean Philippe Imparato, Brand CEO, Alfa Romeo
Photo by: Jean Philippe Imparato
While declining to comment on Sauber’s expected deal with Audi, Imparato said the timing of the 2023 contract announcement was to provide “clarity” on its involvement.
“The need for clarity seems to be very important. So what I wanted to send as a message was super simple. One, I renew the contract with Sauber Engineering for 2023, for one reason – we are happy with them.
“Not only on the business side, because on the business side, I have probably the best return on investment of the paddock. But on the way we are working together. We are working on special editions, but as well we organised special events together with GTA owners, with classic owners. We are happy to be together.
“Second message, never forget that I have with Sauber Engineering an annual contract with yearly…
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