After seeing the COVID-19 pandemic severely impact its 2020 calendar, F1 delivered a record-breaking 22-race schedule in 2021 as Max Verstappen and Lewis Hamilton’s title battle went down to the very last lap of the season.
F1 revealed its 2021 audience figures on Thursday, showing a positive uplift across all metrics. The cumulative TV audience of 1.55 billion was 4% up on the same figure for 2020, and the number of unique viewers was 445m, up 3% year-on-year.
The season finale in Abu Dhabi was the most-watched race of the season, drawing in 107.8m viewers.
An average of 70.3 million viewers tuned in for each grand prix, while F1 said that markets where like-for-like broadcasting arrangements were in place yielded a year-on-year increase of 13%.
Verstappen’s success as the first Dutch F1 world champion helped deliver huge results in the Netherlands, which had a year-on-year audience increase of 81%. F1’s continued growth in the United States translated to a 58% increase,…
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