Acquisition allows SuperATV to expand its product offering and customer base.
MADISON, IN – January 10, 2022 – (Motor Sports NewsWire) – SuperATV, the industry leader in aftermarket powersports parts and accessories, has acquired premier off-road manufacturer, Assault Industries. The acquisition closed Jan. 6, 2022.
“Kristina and I have contemplated our long-term plans for many years now,” said Assault Industries owner Marcelo Danze. “After meeting with SuperATV’s leadership, it was apparent to us that SuperATV was the right partner and an ideal future steward for the Assault Industries brand.”
The acquisition of Assault Industries fits SuperATV’s strategy to expand their dealer and consumer reach using Assault Industries’ innovative product lines and West Coast dealer presence. Assault Industries’ passion for unmatched style and innovation and making the riding experience even more exciting aligns perfectly with SuperATV’s mission. “We have built…
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