Hilton and McLaren Racing announced yesterday a multi-year extension to their long-standing partnership, which has been in place since 2005.
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The relationship enables Hilton to provide unique experiences for its Honors members and offers the McLaren F1 team home away from home in its hotels at race locations around the world.
By once again committing to a multi-year extension, McLaren Racing and Hilton are also able to continue developing and innovating their joint activation programme of unique content. Most recently this included the popular “Ride to School with Lando” feature, which became one of McLaren’s top five most viewed Instagram grid videos with two million views. The film featured a boy being chauffeured into school by McLaren F1 driver, Lando Norris after his dad won the trip via his Hilton Honors membership.
Hilton branding will continue to be carried across the McLaren F1 race cars from 2022 onwards.
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