Last year, NBC Sports revealed that the 2021 NTT IndyCar Series was its most-watched IndyCar season on record and the best combined broadcast/cable viewership for the series in five years.
For the 15 races across NBC, NBCSN and NBC Sports’ digital platforms, the 2021 season averaged a Total Audience Delivery (TAD) of 1.223 million viewers, up 19 percent on 2020’s average. Heck, even the embarrassingly spasmodic and drawn-out inaugural Music City Grand Prix in Nashville lured more than 1.2m viewers – on NBCSN.
Since 2019, Sky Sports F1 has been showing races live, opening up IndyCar to its F1 audience in the UK, a deal that’s set through 2024 and despite a paywall and the time differential, over 100,000 UK viewers watched last year’s Indy 500.
Meanwhile on this side of the Atlantic, 14 of the 17 races in 2022 will be shown on broadcast network NBC – a huge achievement – with two on USA Network and one on Peacock. Indy 500 apart (5.85m U.S. viewers last year),…
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