Busch Light has announced its “Accelerate Her” programme – a three-year, $10 million commitment to provide more funding, track time, media exposure and training to every female driver over 21 currently competing in NASCAR.
The programme aims to help women drivers reach the NASCAR Cup Series.
“Busch Light has been an iconic sponsor in NASCAR for decades and we’ve been lucky to witness some of the greatest women drivers in history, but it can’t be argued that the NASCAR Cup Series field is dominated by male drivers,” said Krystyn Stowe, Senior Brand Director, Busch Family of Brands at Anheuser-Busch.
“Through our sponsorship rights and our platform, we’re seizing the opportunity to make historic progress toward gender inclusivity and while the immediate programme goals may start here, we hope the sentiment will carry far beyond that, encouraging the broadest level of inclusivity across all sports.”
The inaugural sponsorship recipients of the “Accelerate Her” programme are Toni…
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