F1 enjoyed a small increase in its global TV audience last year, aided by increased interest through the Netflix Drive to Survive series and a compelling title fight between Lewis Hamilton and Max Verstappen.
Ahead of the 2022 season, a number of teams have announced major new partnerships, including an influx of companies relating to big tech and cryptocurrency.
McLaren has also added several new partners to its portfolio in recent times, prompting Brown to hail a strong period to come for F1 on a commercial level.
“Formula 1 is in a very strong place commercially,” Brown said.
“[We have] more grands prix than ever with continued demand on TV, digital, and with Netflix, the overall exposure for the sport is very strong.
“[There are] a lot of corporate partners coming in. We’ve been having a lot of success for some time. We’re at over 45 partners now between our car and licensing and over a dozen joined us last year, some of the world’s biggest companies.
“[It’s] great to see…
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