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No fears of dilution with three US races from 2023

No fears of dilution with three US races from 2023

F1 announced earlier this week that it would be returning to Las Vegas in 2023, staging a new grand prix incorporating the iconic Strip around a 3.8-mile street circuit.

Las Vegas has signed an initial three-year deal to host a grand prix that will be staged on Saturday night, joining the existing US events in Miami and Austin.

It means the United States will stage more races than any other country next year, with three events all on different timezones. The 10pm start time in Las Vegas means the new race will hit the prime-time audience on the west coast of the United States, and will be an early-morning event in mainland Europe on the Sunday.

Domenicali said there were no fears this would lead to the American market becoming diluted, believing each race would appeal to a slightly different audience.

“No dilution, it’s an added value for everyone, because we are hitting the different targets in terms of demographics and location,” Domenicali said.

“The beauty of the…

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