GRAND RAPIDS, MI – April 4, 2022 – (Motor Sports NewsWire) – The Buell is Back mantra was reaffirmed and reinforced after a strong showing and enthusiastic response from consumers at Daytona Bike Week 2022.
“Thank You, Thank You, Thank You and now it’s back to work,” said Bill Melvin, CEO of Buell Motorcycle Co. “We were humbled by the wildly enthusiastic response from both the media and consumers at Daytona on our current and future models. Their encouragement and insistence to keep expanding the Buell brand into new segments while pushing the power envelope was clearly heard…so as it pertains to new product development – you ain’t seen nothing yet!”
Buell showcased the Hammerhead and 1190 SX models currently in production while unveiling two new prototypes, the Baja DR and SuperTouring, announcing their entry into the off-road and touring segments while maintaining the brand’s coveted DNA customers expect.
The Baja DR will boast the world’s fastest…
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