Ahead of this weekend’s Miami Grand Prix, IWC Schaffhausen invited sporting legends, including seven-time American Football World Champion Tom Brady and seven-time Formula One World Champion Lewis Hamilton, to compete in an entertaining golf challenge.
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Following ‘The Big Pilot Challenge’ event at the Miami Beach Golf Club on Wednesday, the four IWC watches worn by the players are being auctioned online by international auction house Bonhams. The proceeds will be used by the Laureus Sport for Good Foundation to support Miami-based nonprofits such as Dibia Dream, which supports young people through education and the power of sport.
As the inaugural Miami Grand Prix brings the excitement of Formula One to South Florida, IWC Schaffhausen united some of the world’s greatest sporting legends to raise money for social programs in the Miami area. Relaxed and fun, ‘The Big Pilot Challenge’ took place at the Miami Beach Golf Club, an 18-hole golf course located in the heart of South Beach. Former F1 star David Coulthard hosted the event alongside American actor and passionate golf player Kathryn Newton. Mixing Scottish humour with in-depth golfing knowledge, they presented the teams and guided them through the challenge.
FOUR TITAN S CLASH ON THE GREEN
Team ‘Mojave Desert’ brought together two of IWC’s most accomplished brand ambassadors: seven-time American Football World Champion Tom Brady and seven-time Formula One World Champion Lewis Hamilton. The other team ‘Lake Tahoe’ comprised retired American Football running back, Marcus Allen, and Dibia DREAM founder and CEO Brandon Okpalobi. The first self-explanatory challenge, called ‘The Longest Drive’, was followed by ‘Closest to Pin’. Here, the objective was to put the ball close to a digit on the dial of a gigantic Big Pilot’s Watch painted onto the green.
ONLINE AUCTION TO RAISE FUNDS FOR CHARITY
Following the event, the watches…
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