The topic of sponsorship funding for NASCAR Xfinity Series teams has occupied the spotlight recently, as two teams have faced funding-related decisions.
Following the Indianapolis Motor Speedway road course, Brett Moffitt was relieved of driving duties in Our Motorsports’ No. 02 entry.
This week, we learned that Brandonbilt Motorsports signed Kris Wright to nine of the remaining 12 races of the season. He brings funding, which the No. 68 team needs. This week at Watkins Glen International, Brandon Brown, who also stepped out of the car at Indianapolis in favor of Austin Dillon, will pilot the No. 5 for BJ McLeod Motorsports, who recently parted ways with Josh Williams.
Moffitt and Williams have yet to land new rides.
A hot topic on the NASCAR Cup Series side of the infield has been the next media rights deal, specifically regarding the monetary distribution of the contract between NASCAR, the tracks and the teams. The current media rights deal began in 2015, will conclude in 2024 and is worth $8.2 billion or $820 million annually. No matter the length of the next contract, the goal is unquestionably to get more money annually from the media partners.
On April 28 this year, FOX Sports’ Bob Pockrass tweeted the purses for that weekend’s races at Dover Motor Speedway. The total purse for the Cup race was $7,205,230, substantially higher than the Xfinity purse of $1,419,713.
One response to this tweet read, “That is horrible that the purses are such a difference, Xfinity should be at least 50% of Cup, and if the Trucks were running, they should be at least 33% of Cup.”
the television deal is broken down so that 90% of the TV money goes to Cup, 9% to Xfinity and 1% to trucks. (used to be 93.75% to Cup prior to 2015). That is why Cup purse so much greater. https://t.co/HV4TCtS3pj
— Bob Pockrass (@bobpockrass) April 28, 2022
Pockrass quote-tweeted the response and said that currently 90% of TV money goes to Cup teams, with only 9% going to Xfinity and, shockingly, only 1% going to Camping World Truck Series teams. And the percentage of TV money isn’t all of the $8.2 billion that comes from the media deal. Currently, tracks get 65% of the $8.2 billion, NASCAR gets 10%, and teams get the remaining 25%. From that, 25% is where the Xfinity Series gets their 9%.
NASCAR wants to see more money annually from the media rights holders, but Cup owners have been vocal about wanting a larger slice of the pie. The primary argument for getting more money…
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