Expanding to Outfitters in Mexico and New Zealand
MINNEAPOLIS, MN – November 15, 2022 – (Motor Sports NewsWire) – Polaris Adventures, the destination-riding and rental side of global powersports leader Polaris Inc. (NYSE: PII), reached a milestone of one million customer rides as it brings the adventure offered by powersports vehicles to an ever-growing audience. Due to its ongoing and the growing popularity of adventure tourism, Polaris Adventures recently opened an Outfitter location in Mexico and is expanding to New Zealand later this month.
“With Polaris Adventures, it’s easier than ever before to access world-class powersports experiences and discover more of the outdoors – and now in locations outside of the U.S.,” says Vic Koelsch, Senior Vice President and Chief Digital and Information Officer, Polaris. “Reaching one million rides is a testament to the fun our customers discover while riding, as well as the strength of our Outfitter network to facilitate these experiences daily at a local level. We are grateful for our Outfitter partners over these last five years and look forward to building with them as we continue to grow and expand, offering even more outdoor opportunities for people to experience the world around us.”
In October, Polaris Adventures added its first international location with an off-road Outfitter in Todos Santos, Mexico, on Mexico’s Baja California Peninsula. This month, Polaris Adventures will expand to Wanaka, New Zealand with the opening of an Indian Motorcycle Rentals location. Situated at the southern end of Lake Wanaka, Wanaka is a resort town in the Otago region of the South Island, an area known for breathtaking roads that run from coastline through mountain passes.
“Adventure tourism is one of the fastest-growing segments within the tourism industry, people want experiences, they want to be active and see the outdoors,” Koelsch continued. “We see current riders, as well as people who have never tried powersports riding with us. It comes down to being able to explore the outdoors in a whole new way. This broad appeal has led to our growth as well as fuels our continued momentum.”
Since its launch in 2017, Polaris Adventures has been growing its U.S. presence and today has nearly 200 Outfitters operating across 39 states, including Hawaii and Alaska. These small business owners share their knowledge of must-see nearby attractions, hidden gems, and the most scenic routes – all…