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Tag Heuer and Red Bull Racing extend their partnership

Tag Heuer and Red Bull Racing extend their partnership

The revving engines of the Vegas Grand Prix set the stage for a crucial moment in the world of Formula 1. Tag Heuer and Red Bull Racing are delighted to announce the renewal of their enduring partnership.


Since its inception in 2016, the partnership between Oracle Red Bull Racing and TAG Heuer has evolved into a strong relationship. Max Verstappen, who joined forces with TAG Heuer at 18 when they partnered with the Team, played a pivotal role in shaping this collaboration. Max and the Team have been on a remarkable journey, seeing his transition from a promising young talent to a three-time world champion at 26, a trip that TAG Heuer has witnessed.

The extraordinary partnership between Oracle Red Bull Racing and TAG Heuer, having enjoyed numerous successful seasons together and constructed upon years of shared passion and dedication, is now set to strengthen further. As Oracle Red Bull Racing extends its journey with TAG Heuer, fans can look forward to exciting new experiences and activations that will immerse them in Formula 1.

Throughout the years, TAG Heuer has celebrated significant chapters in the annals of Formula 1. These remarkable moments include iconic races such as the revered Monaco Grand Prix, widely acknowledged as the season’s crown jewel. The partnership reached new heights by celebrating Max Verstappen’s Driver’s championship title in Qatar and Oracle Red Bull Racing’s sixth Constructors’ trophy in Suzuka after a dominant season on track. Off the track, the partnership has seen both unite to create an immersive pop-up experience in the vibrant setting of Singapore, which immersed fans into the world of motorsport, showcasing the passion and dedication that both share with their fans. These milestones, marked by creativity and innovation, provide fans with an exclusive backstage pass to the inner workings of the sport, bringing them closer to the heart of Formula 1, the Team and the drivers.

Tag Heuer and Red Bull Racing share the same core values, and this partnership symbolizes a quest for excellence and a dedication to the sport. Oracle Red Bull Racing was born from the desire to disrupt the status quo in Formula 1 and has continued to pursue ultimate performance. TAG Heuer boasts a heritage and tradition spanning over 163 years as a Swiss watch manufacturer, and their roots are deeply intertwined with the world of motor racing.

In a testament to the continued…

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