Motorsport.com first reported on Tuesday night the division of races among the new deal’s broadcast partners, which include Fox Sports, Amazon, TNT/Max and NBC.
Sports Business Journal reports the seven-year deal is worth approximately $1.1 billion total a year – about a 40 percent increase over NASCAR’s current package.
Under the new deal, Fox will get 14 Cup races annually in the first half of the season including the Daytona 500. After Fox, Amazon’s Prime Video will stream five events, marking the first time NASCAR’s premier series will be exclusively live-streamed.
New partners in Amazon and Warner Brothers Discovery
After Amazon, Warner Brothers Discovery will carry the next five Cup races, which will be simulcast on both TNT and the B/R Sports tier on its Max streaming service (formerly HBO Max). NBC Sports will complete the season with the final 14 races, including the championship finale.
“Our goal was to secure long-term stability with an optimized mix of distribution platforms and innovative partners that would allow us to grow the sport while delivering our product to fans wherever they are – and we’ve achieved that today,” said NASCAR President, Steve Phelps.
“NASCAR has been a cornerstone property for both new and established platforms for several decades. These agreements demonstrate the staying power of our sport and the consistent, large-scale audience it delivers. This landmark deal underscores our collective growth opportunity to drive engagement across this diverse collection of platforms – whether on broadcast, cable or direct-to-consumer.
“With the talented young drivers, exciting new teams and record-breaking racing we’ve seen since the Next Gen car was introduced in 2022, we’re looking forward to working with each of these partners to bring some of the best racing in the world to fans everywhere.”
The new deal also contains a unique component involving Cup Series practice and qualifying sessions, which typically involve a two-hour window each race weekend.
Amazon Prime will carry the sessions from the start of each season through the conclusion of its five Cup races (except for the preseason Busch Light Clash exhibition, Daytona 500 and NASCAR All-Star Race sessions, which will remain with Fox).
WBD will carry these events for the remainder of the season after that with the sessions streamed on Max and simulcast on truTV.
The new agreement will also include expansive…
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