Chevrolet is First to Win MotorTrend SUV & Truck of the Year Awards in the Same Year
LOS ANGELES, CA – December 6, 2023 – (Motor Sports NewsWire) – MotorTrend announced today the Chevrolet Colorado has been named the 2024 MotorTrend Truck of the Year. The Chevrolet Colorado’s strong value proposition, impressive off-road capability across the range, tough good looks, strong feature content, and broad versatility earned the truck MotorTrend’s Golden Calipers, the most prestigious and sought-after honor by the world’s automotive manufacturers.
“The Chevrolet Colorado represents the pinnacle of mid-size pickup trucks, showcasing remarkable off-road capabilities, a versatile bed, and a modernized interior that sets a new standard in its class,” said Ed Loh, MotorTrend Group head of editorial. “The Colorado lineup’s performance on- and off-road, particularly the ZR2’s prowess, is nothing short of exceptional, rivaling even some of the most revered off-road vehicles available. Earning MotorTrend’s Truck of the Year award is a testament to the Colorado’s all-encompassing excellence across various terrains and utility needs.”
The Chevrolet Colorado was judged the 2024 Truck of the Year by excelling in each of MotorTrend’s six key criteria: safety, efficiency, value, advancement in design, engineering excellence, and performance of intended function.
The Chevrolet Colorado boasts a versatile pickup box with corner bed steps, tie-downs, and an available StowFlex stowage box in the tailgate. It handles payload and towing remarkably well, showcasing no degradation in handling even at maximum capacity. Its off-road capabilities, especially in the ZR2 trim, rival or beat those of top contenders.
The truck’s design reflects a rugged aesthetic, and it boasts a modern interior with digital instrumentation and advanced screens controlling various functions. Engineering excellence shines through the available Multimatic spool-valve shocks, providing unparalleled off-road compliance and ride quality. Even base models surprise with their capability, while the ZR2 model delivers extreme off-road performance.
The Chevrolet Colorado’s value proposition remains strong across its lineup, offering features and amenities comparable to those found in higher-priced competitors. Safety features like Forward Collision Alert and Automatic Emergency Braking are standard, with full safety ratings pending comprehensive third-party testing.
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