The Sauber team, which previously competed as Alfa Romeo, have announced they will race under the name of title sponsors Stake until 2026.
The gambling company, which had sponsored the team during 2023 with its sister streaming brand Kick, will take over full branding identity of Sauber’s entry for the upcoming two seasons.
Sauber had previously been entered for the 2024 season in the official entry list under the chassis name of ‘Kick Sauber’. The team’s C44 car will be unveiled next month ahead of the new season.
Sauber team representative Alessandro Alunni Bravi said the rebranding to ‘Stake F1 Team’ was a “natural and exciting next step” in their partnership with the gambling company.
“Stake not only successfully tapped into Formula 1’s growing fan base to enhance its own community but also introduced a completely new audience to the sport, something that benefitted not only our team but also everyone else in F1,” said Alunni Bravi.
“We had the opportunity to participate in some incredible activations with some of Stake’s ambassadors, including Argentine football legend, Sergio Aguero and Indian-Canadian rapper Karan Aujla. 2024 will be a new page and the chance to do more, better, and reach even farther: we are looking forward to an even more exciting calendar of events in this new season.”
The Sauber team will evolve into Audi’s factory Formula 1 team when the German manufacturer officially enters the sport in 2026 with the introduction of the newest generation of 1.6-litre V6 turbo hybrid power units. Despite speculation through 2023 that Audi management were thinking twice about the decision to enter F1, new CEO Gernot Dollner reaffirmed the brand are committed to enter with Sauber in 2026.
Sauber, racing as Alfa Romeo, finished ninth in the constructors’ championship last season with 16 points – a fall of three places compared to their sixth place in 2022.
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