Partnership with Detroit Trading Company Completes MotorTrend Buyer’s Guide $1.5 Billion Ecosystem, From Editorial and Reviews to Vehicle Purchases
LOS ANGELES, CA – January 30, 2024 – (Motor Sports NewsWire) – MotorTrend Group, a Warner Bros. Discovery company, today announced the launch of MotorTrend Marketplace, a car shopping platform built to enhance the MotorTrend Buyer’s Guide with over one million new and used vehicle listings. For the first time, the world’s largest automotive media company offers an end-to-end solution for customers to buy their next vehicle, starting with world-class editorial and comprehensive reviews and culminating in a vehicle purchase. MotorTrend is expanding its product and services offerings for car shoppers as the iconic brand celebrates its Diamond Anniversary amidst unprecedented demand in the used car market.
Powered by 75 years of vehicle testing and reviews, MotorTrend’s fully integrated shopping experience in partnership with Detroit Trading Company will expand the success of the its Buyer’s Guide ecosystem, which delivers 66,000 qualified leads per month and has directly resulted in over $1.5 billion in vehicle sales. Paired with unrivaled and trusted editorial expertise and access to substantial vehicle listings, MotorTrend Marketplace is the perfect platform for individuals interested in purchasing a vehicle.
The MotorTrend Marketplace offers vehicles of strong value for both customers and car dealers. With substantial listings in top categories in SUV and Truck amongst the most popular brands, including Chevrolet, Toyota, Ford, Jeep and Hyundai, the average customer can quickly research and compare listings. The value for dealers to be involved with MotorTrend Marketplace is equally compelling, as the site offers an industry-leading sales conversion rate with minimal acquisition costs.
“Buying a car is one the biggest purchases of your life, and it can feel like a windy, dangerous road. MotorTrend’s origin has always been about empowering consumers with essential and practical knowledge,” said Alex Wellen, CEO and President, MotorTrend Group. “With MotorTrend Marketplace, we’re delivering a one-stop-shop car shopping experience by harnessing 75 years of object industry knowledge and packing it into a simple, digital tool that matches you with the car that fits your lifestyle.”
The MotorTrend Marketplace allows shoppers to search by zip code, make, model, or car style to find…