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Alpine unveils A524 Formula 1 car

WhatsApp and Mercedes -AMG F1 Team launch a new partnership

BWT Alpine F1 Team gears up for its fourth season in Formula 1 in the 2024 FIA Formula 1 World Championship led by its dynamic, all-French driver line-up, Esteban Ocon and Pierre Gasly, for the second consecutive year. The unveiling of the A524 Formula 1 car marks a change in philosophy and approach to the team’s ambitions in Formula 1, guided by Team Principal Bruno Famin with its technical teams led by Technical Directors Matt Harman in Enstone and Eric Meignan in Viry-Châtillon.

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The A524 Formula 1 car is a brand-new concept created for the next two seasons. Innovative solutions mark it as a result of learning from previous iterations. The bold approach will allow the team to apply a more robust development path across the subsequent two campaigns before the radical change in technical regulations following that.

For 2024, the team is loyally supported by title partner BWT and its premium partners BP, Castrol, and Renault E-Tech. As a result, the livery has been designed in collaboration with contemporary artist Felipe Pantone to bring a fresh and unique vision to the car design. Using black as its core, the colours embody traditional Alpine blue, the predominant colour for the campaign, matched with the now world-renowned pink colours of BWT. The livery will be inverted to be pink-dominated at eight rounds of the 2024 season.

Esteban, Pierre, and the team will take on Formula 1’s record-breaking 24-race calendar, which spans 11 months of the year, covers five continents, begins in February in Bahrain, and ends in Abu Dhabi in December. The calendar also includes the return to Shanghai for the Chinese Grand Prix for the first time since 2019.

Renault Group remains dedicated to the Formula 1 project, buoyed by the valued support of CEO Luca De Meo. Formula 1 remains a crucial pillar in ‘Renaultlution’ under the Alpine brand, headed by CEO Philippe Krief.

Motorsport is the core of Alpine’s DNA, and the brand’s commitment to racing is highlighted in the fact it is the most involved of any car company in FIA racing categories, with a presence in Formula 1, World Endurance, open-wheel racing and rallying.

Alpine, a brand born from racing

Alpine’s history dates back to 1955, when Jean Rédélé, a young man passionate about competition, formed the automotive brand. Fast-forward…

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