Williams Racing unveiled the team’s new livery for the car Alex Albon and Logan Sargeant will drive in the 2024 FIA Formula 1 World Championship.
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The striking blue livery, which links Williams’ championship-winning heritage with its mission to return to the front of the grid, was revealed in the heart of New York City at PUMA’s Flagship store on Fifth Avenue.
Williams Racing also proudly announced a new multi-year Principal Partnership with Komatsu, a leading construction, mining, forestry, and industrial heavy equipment manufacturer.
Komatsu is rekindling its relationship with Williams. The two enjoyed a successful partnership in the 1980s and 1990s when Komatsu supplied gearbox components for the title-winning 1996 and 1997 cars.
New Yorkers and Big Apple visitors will be able to see the new livery up close next week as the PUMA store hosts a Williams Racing car until Sunday, 11 February. Selected items from the brand new Williams Racing x PUMA merchandise line will also be available in-store, on the PUMA website, and on WilliamsF1.com starting today.
The Williams Racing 2024 livery is a contemporary tribute to the team’s legacy, which includes nine Constructors’ World Championships, seven Drivers’ Championships, and 114 race wins. It will adorn the FW46 car, following the FW naming tradition introduced by legendary team founder Sir Frank Williams.
The livery seamlessly blends past glory with future aspirations to make history again, featuring a vibrant colour transition from Heritage Navy Blue to New Era Williams. A red and white pinstripe, reflecting Williams’ position as a British icon and inspired by historic cars from the 1985 FW10 driven by Nigel Mansell and Keke Rosberg to the 1997 Championship-winning FW19 piloted to glory by Jacques Villeneuve, is meticulously integrated for a classy yet powerful look.
Adding branding from multiple new team partners injects an energetic feel to this year’s design. It was unveiled at the PUMA store in New York to celebrate the team’s partnership with the sportswear giant, which will see it provide official team kit and driver racewear from 2024 onwards, as well as fan collections and accessories.
The FW46, the first car fully developed under the leadership of Team Principal James Vowles, will make its track debut at a pre-season promotional filming day in Bahrain on 20 February ahead of the Official Pre-Season test, beginning on 21.