HUGO and Visa Cash App RB Formula One Team are thrilled to announce a new partnership starting this season. This collaboration positions HUGO as the team’s Official Apparel Partner, an unparalleled opportunity for the brand to leverage the global appeal of F1 both on and off the race track.
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From the beginning of the 2024 F1 season, the HUGO logo will be featured on the race suits, team wear, and cars. The partnership will continue beyond the track by offering limited-edition capsules of bold styles featuring the sophisticated edge of HUGO’s tailoring, fashion-forward performance wear and stylish fanwear. HUGO will also design and develop looks for the Visa Cash App RB Team, including formal apparel for the two drivers, Daniel Ricciardo and Yuki Tsunoda, along with high-performance race and travel wear for the entire team.
The racewear designed by HUGO, featuring graphic branding in bold colours and the logo of the signature metallic bull, comprises water-repellent soft-shell jackets, vibrant T-shirts, and lightweight stretch trousers – all crafted from track-ready technical materials. An understated, casual, relaxed style characterizes the team’s official travel outfits. These laid-back essentials follow the iconic HUGO codes, including metal-stacked logos and signature red box branding.
“We are very excited to welcome HUGO to the Visa Cash App RB family as the Official Apparel Partner of the team,” commented Peter Bayer, CEO of Visa Cash App RB Formula One Team. “HUGO is a brand synonymous with style and able to elevate even the most humble to the lofty heights of sartorial elegance. We are pumped about the first collection set to drop and look forward to a long and creative partnership that will move the bar on the Formula One aesthetic. This sport is about speed and margins, but expression and style are critical and go hand in hand with success. Together with HUGO, we look forward to disrupting the fashion form of F1 and redefining the boundaries of what that means both at and away from the track.”
“We are excited to deepen our involvement in motorsports by entering F1 with HUGO. Partnering with the Visa Cash App RB Formula One Team will enable us to connect with Generation Z on a global scale and in a powerful way. We look forward to further driving the synergies between sports and fashion to offer consumers new and unique…