Motorsport News

William Byron, LEGO Potentially Building Relationship Brick-by-Brick

Nascar Cup Series

One of the greatest toy companies of all time just might end up partnering with one of NASCAR’s most iconic numbers of all time.

Thanks to a couple recent developments, there exists the potential for the LEGO company to grace the hood, doors and bumpers of a stock car.

Man, I *still* have LEGO minifigures and old sets lying around. The “Medieval Market Village” I used for a diorama displaying the horrors of the bubonic plague in my ninth grade history class (shoutout Mrs. Pinkard)? 7283 “Ultimate Space Battle” with Obi-Wan Kenobi’s and Anakin Skywalker’s starfighters from Star Wars: Episode III — Revenge of the Sith? The “Ferrari F1 Pit Set” I got for Christmas one year, complete with a pit road base, computer bank and “BRAKE” sign? Classics.

That brings us to last year, when the LEGO and NASCAR worlds came crashing together in the first set licensed by the sport.

NASCAR: Full Speed on Netflix features William Byron building that NASCAR-themed set during an episode, and we discover his overall affinity for LEGO products. Now, even Dale Earnhardt Jr. has gotten in on the action and ordered himself the enormous Titanic set we see behind Byron on the back of his couch in the show.

Admittedly, I still have yet to buy the NASCAR-themed set. Never got around to it, but I saw it in Target the other day and might run back to get it. Since the Netflix docuseries, it’s been a running topic of conversation. This is mostly centered around the “Hey, William Byron likes Froot Loops and building LEGOs” takeaway. It’s sometimes a meme and sometimes not, but it’s a huge positive.

Byron was also on a Lego Masters episode, for what it’s worth. His team and LEGO have reportedly been having some talks.

“Yeah, I mean we’re working on it, for sure,” Byron said. “I’d love to have a LEGO car out there. I think they do so many unique things with that design.

“Certainly, still going to build. … Need to work on my next project here soon. I have some ideas. They are going to send me quite a few sets, so that’ll be nice. No more eBay. … I usually go on eBay and get the LEGO sets because they’re backordered.”

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