American Electric Dirt Bike Brand Dust Moto Launches “First100” Subscription Program

“American electric dirt bike brand Dust Moto has launched a unique crowdfunding monthly subscription model to build their dirt bike in public with the most transparent development process in powersports. A limited batch of 100 bikes is now available at a discounted rate through the company’s First100 program.”

BEND, OR, USA – March 7, 2024 – (Motor Sports NewsWire) – Dust Moto has launched its second crowdfunding campaign as part of its transparent “build in public” approach, opening up 100 subscription spots through its “First100” program. The First100 program offers 100 bikes at 15% off the purchase price, with payments spread over 15 months with no interest. The monthly subscription model aligns incentives for the customer and company, ensuring risk is minimized, perks are delivered, and each First100 participant receives a production motorcycle. No other powersports company has offered their customers access to the development process, a rare opportunity to help build an American dirt bike and brand from scratch.

A Validated Prototype in Six Months

Six months after successfully closing its initial Angel investment and Founders50 programs, Dust has a fully functioning Alpha_1 Prototype. Dust found success by involving members of its Founders50 program during the initial design and development process, with their feedback helping further propel the brand to its validated Alpha_1 prototype in only six months. “The mid-sized Model_1 corners like a 125 and pulls like a 250,” explains Dust Moto Founder Colin Godby. “Initial rider feedback has validated the concept, and through our ongoing development program, Dust continues to refine its concept into a category-defining electric dirt bike.”

Unique Mid-Size Category Design

Dust is purposefully targeting the mid-size category by building a bike that highlights the benefits of electric, minimizes the drawbacks, and maximizes fun with distinctive size, weight, and powertrain characteristics. “This bike is not designed to replace the full-size gas-powered dirt bike in your garage,” explains Godby. “Instead, it’s a less intimidating, more user-friendly mid-sized dirt bike that opens up new opportunities for riders to spend more time riding moto, be it backyard tracks, freeride zones, or singletrack.” The result is an electric dirt bike that delivers a thrilling experience for pro-level riders while appealing to less experienced riders and crossover athletes from MTB,…