Precision performance sportswear brand Castore and Red Bull Racing announce their long-term partnership extension. The new agreement is the longest-ever apparel partnership in Formula 1 in terms of longevity and value. The expanded collaboration includes Red Bull Racing and the Red Bull Academy Programme.
Click here to subscribe to our print edition!
Defending Formula 1 Drivers’ and Constructors’ champions Oracle Red Bull Racing and British sportswear brand Castore proudly announce they are continuing their world-beating collaboration. The continued alliance features a landmark agreement that sets new records for an apparel agreement in F1.
Building on a relationship that began at the start of the 2023 season, the new long-term agreement extends the Team’s collaboration with Castore, making the alliance the single largest commitment by duration and value of a sportswear brand in motorsports history.
Worth more than $200 million, the extended partnership continues a collaboration founded on a shared desire to push the boundaries of performance in every area. Through innovative technological advancements, Castore provides performance athletic wear that gives athletes the edge they need to reach their highest potential.
The Manchester-based brand is not only bringing that expertise to six-time F1 Constructors’ Champions Oracle Red Bull Racing and its drivers, three-time F1 World Champion Max Verstappen and Grand Prix winner Sergio Pérez. Castore will also supply the Red Bull Academy Programme for the 2024 F1 Academy season. The all-female series features a trio of Red Bull-supported drivers, and Castore will feature on the racewear of Emely De Heus and sisters Amna and Hamda Al-Qubaisi.
Red Bull Racing Team Principal and CEO Christian Horner said:
From the start of our collaboration with Castore last year, we knew we had found a partner whose commitment to innovation and advanced engineering matched our own, and the trust we have in them to deliver performance improvement has only increased over the past 12 months and has led to this record-breaking new agreement. We’re also pleased that Castore’s faith in the Team has extended to our activities in F1 Academy. That is a ground-breaking initiative, and having Castore on board to help our drivers in that series is a huge bonus.
Tom Beahon,…
Click Here to Read the Full Original Article at Paddock Magazine…