1. Is it necessary for Chase Elliott to appear in NASCAR: Full Speed if it gets renewed for a 2nd season?
Viewership has been up across the board to start the 2024 NASCAR Cup Series season, and one of the reasons why is Netflix’s release of NASCAR: Full Speed, a five-episode documentary series that covered the 2023 playoffs along with the drivers and teams that qualified.
With that success, it’s possible a second season may be in the works, and it may cover more than it did last year. It’s marketing 101 to have NASCAR’s biggest and brightest stars on display in any outside forms of media, but 2020 Cup champion six-time Most Popular Driver Chase Elliott was absent from the first season since he failed to make the playoffs for the first time in his career.
In his appearance on the Dale Jr. Download earlier this week, Dale Earnhardt Jr. asked Elliott about the Netflix show, and if he would appear in season two if he was requested to do so (17:00 into the video below).
Here was Elliott’s response:
“I don’t know,” Elliott said. “Obviously, I didn’t do it last year. I haven’t watched it at all, so I think my first step to answering that question would be to watch a little bit of it and just see how bad they would piss me off being around all the time.
“It might not be the most entertaining thing or the most popular answer or whatever, but, dude, I really just want to go fast, and I want to do my job at a high level. And if I feel like there’s anything that’s going to take away from that, I’m probably going to say no to it.”
From a marketing standpoint, it would hurt if Elliott decided not to partake in the show. But as the series’ most popular driver, does Elliott have an obligation to appear in it?
No.
He may be one of the most recognizable names in the garage, but he is entitled to his own privacy, just as anyone else would be. And if having Netflix crews around would be a distraction to performance as he alluded to, that’s another reason why he has every right to turn it down, if that is ultimately his wish.
Besides, NASCAR: Full Speed has had more success bringing in new fans than existing fans, as 88% of its viewers did not watch the 2023 championship race at Phoenix Raceway on Nov. 5.
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