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Triumph Unveils Trident 660 Special Edition

Triumph Trident 660 Special Edition [678]

ATLANTA, GA – March 27, 2024 – (Motor Sports NewsWire) – Triumph Motorcycles has launched a striking new special edition Trident 660, featuring a dynamic, contemporary graphic scheme designed to appeal to new Triumph fans and Triumph Shift-Assist fitted as standard.

New for 2024, the Trident Triple Tribute celebrates Triumph’s legendary triple engines and will be available for one year only. This hugely popular naked roadster is now available with a distinctive graphic scheme, which is a contemporary take on Triumph’s iconic ‘white, blue and red’ racing scheme and features the distinctive ‘67’ number graphic, which once adorned the most famous Trident in history, ‘Slippery Sam’.

The Trident’s characterful and unique triple engine performance and celebrated handling will be even more enjoyable with the addition of Triumph Shift Assist, adding to an already impressive specification and list of equipment for its class. Included as standard, the colour matched fly screen and belly pan add even more unique character to the Trident’s distinctive style, showcasing the exceptional standard of fit and finish that is synonymous with Triumph.

Paul Stroud, Chief Commercial Officer, Triumph Motorcycles said: “Since its launch in 2020, this middle-weight roadster has reinvigorated this highly competitive category, selling more than 35,600 units worldwide.

“It’s triple engine and premium detailing at a great price, has been successful in bringing younger and new riders to Triumph, and just as ‘Slippery Sam’ once inspired a generation, we believe this special edition has the iconic style, extra technology and dynamic performance to appeal to today’s Triumph fans.”


The Trident Triple Tribute has a stunning, modern design, inspired by the most celebrated Triumph triple bike of all time, ‘Slippery Sam’, which is the only motorcycle ever to win five TT production races in five consecutive years, from 1971 to 1975. The white, blue and red scheme with colour-matched fly screen and belly pan, stands out from the clean, minimal lines, beautiful silhouette and confident poise of the Trident. `

The distinctive tank design with number 67 race graphic surrounds the signature knee cut-outs, complementing the flowing seat line. With an impeccable attention to detail, the Trident 660 features high quality Triumph badges in both the headlight and taillight, and logo touches on the fuel filler…

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