Turn 14 Powersports Names Matthew Sturdevant as Director of Brand Management for Company’s Twelve Brands

KELLER, TX – April 9, 2024 – (Motor Sports NewsWire) – Turn 14 Powersports today announced that Matthew Sturdevant has been selected as Director of Brand Management for the company’s twelve powersports brands.  Sturdevant will lead the brand development team which is responsible for a full range of apparel, accessories, maintenance and OE products for motorcycles and UTV’s.

Prior to joining Turn 14 Powersports, Sturdevant held executive positions in product management and marketing at Lund International and Pella Corporation, where he focused on first-to-market strategies, developing and delivering broad product lines and led the concept, development and launch phases of each company’s most innovative new products. He is an avid outdoor sports enthusiast with a passion for hunting, waterskiing, and snowmobiling. He’s also been a sponsor and pit crew member of a local IMCA Modified stock car racing the circuit in Iowa. Sturdevant and his wife, Kara, have one son.

“We are thrilled to welcome Matt to the Turn 14 Powersports team,” said Bob Schuetz, President of Turn 14 Powersports. “He will be a great leader for our brands and will help that team meet the aggressive product launch goals we have set for ourselves.”

“I’m excited to spend some time in powersports dealerships to understand the critical product needs of our dealers and to ensure that my new team is doing everything possible to help dealers grow their revenue with great new products,” said Sturdevant.

Sturdevant started in this new role earlier this month. He will work out of Turn 14 Powersports’ Keller TX office and the company’s nearby Innovation Center.

About Turn 14 Distribution, Inc.

Turn 14 Distribution is an award-winning national warehouse distributor which sells vehicles, parts, and accessories into the automotive and powersports aftermarkets exclusively through the business-to-business channel. The company’s Powersports Owned Brands team is responsible for product development, R&D, brand management and marketing for the twelve well-known brands of accessories, parts and apparel for on-road and off-road powersports fans. Turn 14 Powersports brands include Answer, Biker’s Choice, BikeMaster, DragonFire Racing, FirstGear, Kuryakyn, ProTaper, QuadBoss, River Road, Speed and Strength, Skid Lid and TwinPower.  Turn 14 Distribution is privately owned and operated.

Source: Turn 14 Distribution , Inc.

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