McLaren Racing and Logitech G have announced the extension of their partnership. Logitech G, a leading innovator of gaming technologies, is the Official Gaming Wheels & Pedals Partner of the McLaren Formula 1 Team and McLaren Shadow Esports Team.
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The partnership extension, which began in 2017, will see the two brands continue to blur the lines between virtual and real-world racing and create a more accessible racing experience. Logitech supported McLaren Shadow during their Constructors’ and Drivers’ Championship victories in the 2022 F1 Esports Series.
As part of the extension, the Logitech McLaren G Challenge will return for another exciting sim racing season at the end of this year. The Logitech McLaren G Challenge will see individuals continue to compete for unique and money-can’t-buy prizes – including driver meet-and-greets and other exclusive experiences.
Matt Dennington, Co-Chief Commercial Officer, McLaren Racing, said:
Sim racing continues to go from strength to strength, so we’re thrilled to be extending our partnership with Logitech and continue to create a robust experience both for our McLaren Shadow Team and the more than 100,000 competitors who have taken part in the Logitech McLaren G Challenge to date.
Robin Piispanen, Global Head of Simulation & Console, Logitech G, said:
For years, McLaren has been a critical partner in the success of the G Challenge, helping to elevate prizing by supporting our grand prize race experience and sharing the event with millions of racing fans worldwide. This collaboration underscores sim racing as a gateway to the sport and helps Logitech G achieve its goal of bringing heart-pounding, competitive simulation experiences to more homes than ever before.
About Logitech G
Logitech G, a brand of Logitech, is a global leader dedicated to serving the needs of Gamers and Creators with award-winning hardware, software and solutions. Logitech G’s industry-leading products include keyboards, mice, headsets, mousepads, simulation products such as wheels and flight sticks, webcams, lights and microphones, and specialized furniture solutions, all made possible through innovative design, advanced technologies and a deep passion for gaming and creator communities.
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