Formula 1 have launched a free advertising-supported streaming channel for viewers in the United States.
Named ‘Formula 1 Channel’, it will not broadcast live sessions but will show reruns of previous grands prix, highlights, documentaries, other features and F1’s junior categories. It will be available on streaming services such as Samsung TV Plus, Amazon Freevee and Pluto TV.
The channel will be launched ahead of next weekend’s Miami Grand Prix. The ad-supported service will not require a subscription to view and will broadcast 24 hours a day.
Highlights of 2024 events will only be shown at least five days after they take place. The Formula 1 channel will also broadcast highlights of Formula 2, Formula 3 and F1 Academy races.
Formula 1’s director of media rights and content creation, Ian Holmes, said the channel was the latest move by the series to “evolve and elevate our content experience for fans.
“This service caters to the diverse viewing habits of our USA fanbase and serves as a great entry point for new fans into the sport, through strong curated programming, which aims to showcase the drama of F1,” said Holmes.
“Together with C15 Studio, we hope to develop the Formula 1 Channel into an industry-leading product, that serves alongside our existing live broadcast offering with ESPN and F1 TV, to give fans a truly comprehensive F1 experience 24 hours a day, seven days a week.”
Formula 1 sessions are currently broadcast in the United States on ESPN. ESPN signed a three-year extension with Formula 1 to continue broadcasting all race sessions until the end of the 2025 season. Races on ESPN currently run uninterrupted by advertisements. US viewers also have the ability to subscribe to the live F1 TV streaming service.
The sport has experienced a boom in popularity in the United States over recent years, thanks in part to the popular Netflix documentary series Drive to Survive. The Miami Grand Prix will be the first of three grands prix which take place in the USA this, followed by the United States Grand Prix at Circuit of the Americas and the Las Vegas Grand Prix.
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