WhatsApp and Mercedes-AMG F1 Team lit up the Empire State Building green and launched a new race car emoji to celebrate its rapid growth in the United States. The company announced double-digit growth in both daily users and messages sent on WhatsApp in the U.S., a testament to the platform’s popularity and relevance in the country.
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WhatsApp released the new custom race car emoji that over two billion users can use immediately in their chats, just in time for the Miami Grand Prix this coming weekend. Mercedes-AMG PETRONAS F1 driver Lewis Hamilton and CEO and Team Principal Toto Wolff together flipped the Empire State Building’s famous light switch and turned the building’s iconic tower lights a bright WhatsApp green. A dynamic light followed the lighting show takeover of the building’s facade, which featured an animated projection of the new emoji racing through New York City.
The celebration continues when WhatsApp and Mercedes-AMG F1 bring the emoji to life as it shuts down Fifth Avenue for the first-ever demonstration of a Formula One car in Manhattan. The event will be led by none other than Mercedes-AMG PETRONAS F1 driver Lewis Hamilton, a seven-time World Champion, who will be at the wheel of the speed demo, which will take place alongside a life-sized replica of the emoji race car.
Will Cathcart, Head of WhatsApp, said:
Year after year, WhatsApp has gained solid ground in the U.S. because people want a private and secure way to communicate across platforms. WhatsApp is the best way to chat about a race with friends around the world, and within the U.S., we’re excited to celebrate this growth with Mercedes and the Empire State Building.
Toto Wolff, CEO and Team Principal, Mercedes-AMG PETRONAS F1 Team, added:
In recent years, our sport and WhatsApp have been on an impressive growth journey in the United States. Therefore, the partnership between WhatsApp, our official messaging partner, and us as a team is a natural fit. We rely daily on WhatsApp for the privacy and security it affords in our communications, which is vital in F1. WhatsApp’s end-to-end encryption ensures that our conversations remain private and secure, a feature that we value greatly.
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