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How Netflix’s ‘Drive To Survive’ Fueled The Sports Popularity

2024 Formula 1 Miami Grand Prix, Sunday

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Formula 1 is experiencing a surge in global popularity as more people become interested in the sport. Due to its recent success, racing has been introduced to several new regions across the globe, the most recent of which will be the 2023 Vegas Grand Prix.  A startling factor driving this revival of Formula 1 is the success of Netflix’s ‘Drive to Survive,’ which has brought Formula 1 into people’s homes worldwide.

With its behind-the-scenes access, “Netflix’s Drive to Survive” immerses fans in the high-stakes lives of drivers, team managers, and owners both on and off the track. It’s not just the races that have fans buzzing; Formula 1-themed slots, now ranking among the top 6 slots at Highway casino, showcase the enduring appeal of this thrilling sport. In this article, we will look at the role ‘Drive to Survive’ has taken in the recent popularity of Formula 1.

First Docu-Series Of Its Kind

Formula 1 was looking for a fresh way to attract fans into the sport ahead of the 2018 season before Netflix came calling about the prospect of filming a never-before-seen behind-the-scenes look at the teams, drivers, and other notable personnel. It was a sport-altering decision to accept this opportunity, as the first series was a major success, with viewers able to get a closer look at what happens behind the scenes and what is actually at stake for each driver throughout the season.

The popularity of seasons two and three only increased after the first season’s instant renewal due to its success. The third series went deep into Romain Grosjean’s nearly tragic crash at the Bahrain Grand Prix, demonstrating how dangerous the sport can be if things go wrong. The fourth season followed the titanic race for the championship between Lewis Hamilton and Max Verstappen before keeping an eye on the aftermath of the controversial Abu Dhabi Grand Prix. 

Bringing Fresh Eyes To The Sport

One of the most important factors that Drive To Survive has succeeded is that it has brought new fans into the sport. It has offered almost a beginner’s guide to F1, showing what is at stake aside from the battles for the championship. Through in-depth interviews with drivers, the series sheds light on their immense pressure each week to maintain their status as…

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