Rally News

What the teams made of WRC’s vision to improve promotion

Jari-Matti Latvala, Team principal Toyota Gazoo Racing,  Elfyn Evans, Toyota Gazoo Racing WRT Toyota GR Yaris Rally1

The WRC Promoter presented its vision to its key stakeholder group, which included Hyundai, Toyota, Ford, Stellantis and Skoda alongside representatives from the FIA during a meeting at Rally Portugal on Saturday.

Improving the promotion of the championship has been earmarked as a key goal by teams and drivers that have been critical of the WRC Promoter in recent months.

On Saturday, the WRC Promoter showcased a detailed plan to address the concerns and boost the promotion of the category. While details of all the concepts are yet to be disclosed, the Promoter announced a clear roadmap to a USA event in 2026 that includes direct investment and involvement in event promotion.

It also committed to moves to increase fan attendance at events through the development of on-site fan experiences, alongside a plan to invest in social and digital media.

The presentation was met positively by teams with the onus now on all the stakeholders to work together to deliver the goals.

Toyota – Vision offers clear direction

Toyota team principal Jari-Matti Latvala was not only impressed by the strategy’s clear direction but also pleased to see more commitment from the WRC Promoter.    

“Overall what we were presented there is good things and they are really pushing for Rally USA to happen and that is one of the very important points,” Latvala told Motorsport.com.

Jari-Matti Latvala, Team principal Toyota Gazoo Racing, Elfyn Evans, Toyota Gazoo Racing WRT Toyota GR Yaris Rally1

Photo by: McKlein / Motorsport Images

“They have a different approach for the future to get more excitement and more engaged fans for the sport. Overall, I must say it was positive to see what ideas they have.

“For me, it seems there is a good direction now and it is clear as to what they want to do. I would say it is a bit more under control and I think it is good to have that commitment. I can see that there is more commitment coming from the promoter and that is a good thing.”

Hyundai – WRC and FIA need to be the driving force in rally

The WRC Promoter’s vision was described by Hyundai team principal Cyril Abiteboul as a “strong catalogue of measures and action” although the former Renault Formula 1 boss is concerned that the WRC’s fragmented governance could prove a stumbling block in achieving the ultimate goals. Abiteboul called from the promoter and the FIA to have more control of all aspects of the championship.

“There was…

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