Motorsport News

Turn 14 Distribution and Turn 14 Powersports Make Significant Strides in Market Entry/Transition Activities

240529 Turn 14 Powersports HQ Keller TX [678]

KELLER, TX – May 29, 2024 – (Motor Sports NewsWire) – Turn 14 Distribution, a leading national distributor in the automotive and powersports aftermarket, has made significant progress in its transition into the motorcycle and UTV market, including creating Turn 14 Powersports, the management function for the company’s twelve owned brands. The following is an update on key developments in the company’s move into the powersports aftermarket.

Product Development Ramps Up

Turn 14 Powersports has given significant attention to product development, acquisition, and inventory of products for the company’s twelve powersports brands. The organization expects an increasing flow of both new and existing products to be available to dealers. The recent appointment of Matt Sturdevant as Director of Brand Management strengthens the Powersports team’s resources and leadership and the move to new offices in Keller, TX, as well as the nearby Innovation Center provides the ideal environment for accelerated product development. The 10,000 square foot Innovation Center will house a workshop, photo studio and apparel testing lab.

240529 River Road Hoodlum

River Road Available to Dealers

River Road, a well-known brand to powersports dealers, announced a broad lineup of street and touring apparel in Q3 2023, shortly before the announcement of Turn 14 Distribution’s acquisition of the brand. The line of products includes high quality leather jackets, vests, gloves, chaps and helmets for cruiser and V-Twin riders seeking high-quality, affordable riding gear. Turn 14 Powersports is now able to make the full line of products available to dealers with inventory available immediately through the Turn 14 Distribution channel.

Inventory Levels Rise, Supply Chain Secured

Turn 14 Powersports has successfully secured its vendor supply chain, ensuring a steady flow of products. Inventory continues to grow, with millions of dollars in inventory now available and en route, the company expects inventory availability to nearly double over the next few months.

Channel Updates and Brand Equity Protection

Turn 14 Distribution is taking action to optimize its distribution channels and protect brand equity. The company has already discontinued direct sales to and reintroduced a Minimum Advertised Price (MAP) policy for all its Turn 14 Powersports brands.

Turn 14 Powersports is also actively addressing the presence of counterfeit ProTaper products in the market.

Enhanced Dealer Systems…

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