BWT Alpine F1 Team and Binance revealed a new partnership. The collaboration makes BWT Alpine F1 Team the first-ever Formula One team to join the Binance Fan Token platform and sees Binance become the official Fan Token Partner of BWT Alpine F1 Team and the Alpine Esports Partner from 2022 onwards. The Binance logo will also be visible on the new Alpine A522 car, which will be launched on 21 February 2022.
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Powered by Binance, the Alpine F1 Team Fan Token (ALPINE) will be issued via the Binance Launchpad. The joint effort around the token launch will help BWT Alpine F1 Team explore new branding opportunities to create a more purposeful and intuitive fan engagement experience for BWT Alpine F1 Team fans, both on the physical and digital race track, through unique and engagement-based rewards, interactivity, gamification and more.
Laurent Rossi, CEO, Alpine, commented:
BWT Alpine F1 Team is not one to shy away from challenges,…
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