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IMS, IndyCar reveal sustainability strategy with Firestone, Shell

IMS, IndyCar reveal sustainability strategy with Firestone, Shell

IndyCar’s sustainability strategy was unveiled in partnership with Firestone, Shell and other corporate partners at Indianapolis Motor Speedway on Earth Day.

“This will be the most sustainable Indy 500 in our 100-plus year history,” said Mark Miles, Penske Entertainment Corp. president and CEO. “Moreover, through excellent coordination and teamwork with partners who are true innovators in this field, we’re moving IndyCar toward industry leadership when it comes to environmental awareness and impact.”

The green-sidewalled Firestone Firehawk guayule race tire will be used for the first-time during Carb Day’s IndyCar Pit Stop Challenge and will make its competition debut as the Firestone alternate race tire in August in the Nashville street race. It is partially composed of a new sustainable natural rubber derived from the guayule shrub, which requires less reharvesting than traditional sources of rubber.

“It will take partnership and collaboration to combat the impacts of global climate change, and we are proud to partner with Penske, IndyCar and IMS to advance the future of sustainable mobility,” said Nizar Trigui, chief technology officer and group president, Solutions Businesses, Bridgestone Americas, Inc. “The introduction of guayule natural rubber to America’s preeminent open-wheel racing series speaks to the confidence we have in the technology and its promise as a scalable, sustainable and domestic raw material.”

Shell announced that all race tires being supplied for Indy 500 practice, qualifying and race day will be delivered to IMS from their Central Indiana warehouse using the Freightliner eCascadia from Penske Truck Leasing’s fleet of electric vehicles. To assist with the effort, a 150kW, high-power electric charger is being installed on the IMS grounds, in coordination with the Indiana Economic Development Corporation and Shell Recharge Solutions.

“We’re working every day to make sure Indiana is a leader when it comes to…

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