2 May 2022
W Series today announces that Hard Rock International® will be the title sponsor of the 2022 season-opening double-header in Miami, USA, taking place this weekend.
W Series Miami presented by Hard Rock features two races in support of the Formula 1® inaugural Crypto.com Miami Grand Prix, taking place 6-8 May. The double-header at the brand-new Miami International Autodrome, located around Hard Rock Stadium, kick-starts W Series’ third on-track season. The season includes ten Formula 1 support races across eight Grand Prix weekends – the most races that W Series has ever staged in a single season.
Hard Rock International is a brand built on diversity and has been recognised as such, most recently by Forbes Magazine’s Best Employers for Diversity. Diversity, equity, and inclusion is a strategic pillar under the brand’s ‘Love All-Serve All’ motto, including programs that support diverse hiring and development for women.
With venues in 68 countries spanning 253 locations, including hotels, casinos, rock shops, and cafes, Hard Rock International (HRI) is one of the most globally recognised companies. Hard Rock destinations are in the world’s greatest international gateway cities, including its two most successful flagship properties in Florida, home to the world’s first Guitar Hotel, where its headquarters are located.
Catherine Bond Muir (Chief Executive Officer, W Series) said:
“W Series’ 2022 season will start with a bang in Miami, so Hard Rock – a brand which, like W Series, champions diversity and creating more opportunities for women – is the perfect title partner for our opening double-header as we continue to make lots of noise in the USA. As a massive Hard Rock fan – I love their food and visiting their cafes around the world – I am delighted.”
“Last year’s season finale in Austin – W Series’ first event in the USA – was spectacular, as our women racing drivers showcased their skills in front of…
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