Honda 2024 Rose Parade® Float to Highlight Extraordinary Innovations as Honda Celebrates 30 Years as the Official Vehicle of the Rose Parade

TORRANCE, CA – December 14, 2023 – (Motor Sports NewsWire) –

• “Keep Dreaming” float will feature a range of Honda mobility products for use on the road, the racetrack and into the skies
• Float is inspired by Honda’s latest brand marketing campaign, taking the new :60 commercial from the television screen to parade route for 135th Rose Parade®
• New 2024 Honda Prologue and 2024 Acura ZDX all-electric SUVs are official vehicles as Honda embarks on its electrified future; New Motocompacto compact e-scooter also joining the fun alongside the 2024 Honda float

Celebrating 30 years as the Official Vehicle of the Rose Parade®, Honda will lead the parade on Jan. 1, 2024 with the inspirational “Keep Dreaming” float highlighting the company’s environmental leadership. The 2024 Rose Parade float will include some of the most extraordinary Honda innovations and research endeavors as the company embarks on its electrified future and global goal of carbon neutrality.

The “Keep Dreaming” float celebrates Honda associates who never stop pursuing their dreams to help improve people’s lives, today and tomorrow. Inspired by the latest Honda brand marketing campaign, the 2024 Rose Parade float features a wide range of innovative Honda mobility products for use on the road, the racetrack and into the skies.

“As Honda embarks on an all-electric future, our 2024 Rose Parade float highlights some of the company’s most groundbreaking mobility products developed through the innovative technology and sheer determination of Honda engineers,” said Jessika Laudermilk, Assistant Vice President of Marketing for American Honda. “Everyone watching the parade will get a preview of our new all-electric vehicles, Prologue and ZDX, ahead of their market arrival along with some of the most extraordinary future Honda endeavors to help people live better.”

Paying homage to the 2024 Rose Parade theme of “music,” the Honda “Keep Dreaming” float will be the featured stage for the “Opening Spectacular.” The Rose Parade “Opening Spectacular Presented by Honda” will feature a dynamic musical performance to be announced Friday, Dec. 15.

“Keep Dreaming” Rose Parade Float Showcases Groundbreaking Honda Mobility Products
Honda products featured on the ambitious “Keep Dreaming” float include:

• Motocompacto: zipping alongside the float and throughout the “Opening Spectacular” is the fun, affordable, ultra-compact Honda e-scooter designed…